How League of Legends Uses Colors To Affect Players’ Behavior

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A recent Medium article by science writer Jeremy Hsu takes a ridiculously in-depth look at how League of Legends treats its players like a virtual psychology lab in order to raise the level of “sportsmanship” among players. This isn’t just an solely altruistic cause for the company, of course—League of Legends is a free-to-play system, so the more players who don’t get driven away by harassment and toxic language from others, the more Riot Games can sell them non-essential items. But hey, if it convinces more people that telling strangers to kill themselves for not being good at a video game is wrong, what’s good for the goose is good for the gander right?

Anyway, the experiments first began with Lead Designer of Social Systems Jeffrey “Lyte” Lin,  who also has a Ph.D. in cognitive neuroscience from the University of Washington in Seattle. His “behavior Team” uses psychological tricks such as priming—aka, the using colors, words, or patterns into order to subconsciously influence someone—as a way to.

Read More At The Mary Sue

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